Schalke plugs in with Media Markt

Consumer electronics retailer Media Markt has secured a sponsorship deal with German Bundesliga team Schalke 04.

The two-year contract will take in the 2015-16 and 2016-17 football seasons, with an option to extend further included in the terms.

Media Markt will benefit from a presence on LED screens at Schalke’s Veltins Arena and be integrated into the club’s online and social channels.

Financial details were not disclosed.

Schalke began its 2015-16 campaign with a 3-0 win at Werder Bremen on Saturday.