HomeNewsNewsChemicalsFootballGermany

Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season

Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.

As an exclusive partner of Augsburg, Grünbeck will benefit from a television-visible advertising presence at home games, branding on interview backdrops and digital promotion rights.

The initial one-year deal between Grünbeck and Augsburg was brokered by the Sportfive agency.

In addition to matchday LED advertising, Werkzeugstore24 will enjoy a hospitality presence at Ingolstadt home matches and collaborate with the club on social media promotions under a multi-year agreement.

The financial terms of both sponsorships were not disclosed.