Hertha Berlin secures bet-at-home as new shirt sponsor

Online gambling operator bet-at-home has struck a deal to become the new front-of-shirt sponsor for German Bundesliga football club Hertha Berlin.

The deal will run for three years, from the 2015-16 season through to the end of the 2017-18 campaign.

Under the agreement, bet-at-home branding will appear on the front of Hertha’s shirts for the duration of the deal.

Bet-at-home will also benefit from a branding presence inside the club’s Olympic Stadium home ground as well as access to hospitality facilities at the stadium.

The company will also work with the club on a range of online and social media campaigns as well as various other activations.

The deal was brokered by the Sportfive agency.