Dortmund tops up commercial pool with Aral

Petrol station company Aral has agreed a commercial partnership with German Bundesliga football team Borussia Dortmund.

To launch the agreement, Aral will produce a Borussia Dortmund edition of its Supercard discount card, launching on September 7.

There will be more than 30 designs of the card featuring Dortmund players, coaches and other club imagery and each registered card will be automatically entered into a draw for tickets, VIP tickets and meet and greets with players, among other prizes.

As a BVB partner, Aral is listed on the third tier of Borussia Dortmund’s sponsorship roster. Terms of the deal were not disclosed.