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Hannover and Augsburg strike commercial deals

German football club Hannover 96 has established a partnership with Austrian surface heating and cooling specialist Harreither, while its Bundesliga counterpart FC Augsburg has renewed terms with garden centre chain Dehner.

Harreither becomes a premium partner of Hannover and will benefit from television-visible advertising during home matches at the HDI-Arena, while three of its lawn heaters have been installed as part of the construction of the club’s Eilenriedestadion youth training centre.

The Sportfive agency brokered Dehner’s extension with Augsburg and the company’s branding inside the WWK Arena will be broadcast relevant, while it will also receive a hospitality allocation.

The terms of both agreements were not disclosed.