Skoda signs up as main sponsor of Deutschland Tour

Czech automotive manufacturer Skoda has been unveiled as the main sponsor of cycling’s Deutschland Tour.

Skoda has also been named as the official vehicle partner of the event, which returns to the calendar in 2018 following a 10-year absence. This year’s event will run from August 23-26.

Skoda, which has a broad portfolio of cycling sponsorships, will sponsor the event’s green jersey, which is given to the best sprinter, and will also support the Jedermann Tour amateur event.

In addition, Skoda will provide Deutschland Tour organisers with a fleet of 40 support vehicles. The Skoda Roadshow will also be deployed on-site, giving fans the chance to sample the company’s latest vehicles.

The returning Deutschland Tour is being organised by Amaury Sport Organisation. ASO has a 10-year agreement in place with the German Cycling Federation (BDR) with the aim of relaunching the Deutschland Tour as a top-tier event.