China

Motorsport

The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Football

The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Basketball

Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
Cycling

China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Football

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Football

Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Road Cycling

The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Football

Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
Football

The Chinese Football Association has finalised a sponsorship agreement with electric vehicle manufacturer Jiangsu Xinri Electric Vehicle covering its top women’s leagues, according to local media reports.
Football

The Argentinian Football Association (AFA) has agreed a deal for Wanda Sports to become the exclusive commercial agent of its national teams in China
Football

The Chinese Football Association has reportedly struck a sponsorship agreement with Spanish sportswear brand Joma covering domestic women’s competitions.
Multiple Sports

Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Basketball

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Mixed Martial Arts

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Multi-sport

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year
Football

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Olympic Games

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Football

Chinese car brand Roewe is reported to have agreed a deal with the Chinese Football Association to sponsor the China women’s national football team. Chinese sports industry website EcoSports.c