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Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy

US gold medallists Ashley Caldwell, Christopher Lillis & Jutsin Schoenefeld after Beijing 2022 Freestyle Skiing Mixed Team Aerials (Photo by Al Bello/Getty Images)

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter Olympics, according to Timo Lumme, managing director of IOC Television and Marketing Services.

Speaking during today’s (Wednesday’s) joint IOC and Beijing 2022 press conference, Lumme stressed that any sales process would be primarily shaped by the nature of US market dynamics.

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