AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal

China faces Australia at Sharjah Stadium during a Fifa World Cup Asian Qualifier on November 16, 2021. (Photo by Neville Hopwood/Getty Images)

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body facing a significant hole in revenues.

Wuhan Dangdai Mingcheng Culture and Sports (DDMC), the owner of Football Marketing Asia, the AFC’s exclusive commercial rights agent, has warned the Shanghai stock market of a potential impact on its business due to the tournament being moved.

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