China
Chinese Super League renews with DHL
Global logistics company DHL has renewed its partnership with the Chinese Super League, the top tier of club football in China.
BWF’s badminton revamp backed by HSBC
The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.
Yanjing Beer extends backing of CFA Cup
Yanjing Beer has renewed its title sponsorship of the CFA Cup, the Chinese Football Association’s knockout club competition.
Beijing 2022 signs latest official partner
Telecommunications company China Unicom has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games, which will take place in Beijing.
Fifa signs Chinese partner for 2018 World Cup
Chinese dairy products manufacturer the Mengniu Group has signed up as the latest official sponsor of the 2018 Fifa World Cup national team football tournament in Russia.
Chinese Tennis Association brokers Head deal
The Chinese Tennis Association has entered into a partnership with sports clothing and equipment manufacturer Head.
Chinese Basketball Association signs new sponsor
The Chinese Basketball Association has agreed a sponsorship deal with Lihon Petrochemical.
Chinese firms back Indonesia’s Asian Games
Chinese companies Biau Bang, Beautiful Tomorrow and New Energy have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Alibaba: Multiple objectives behind sports investment drive
Alibaba builds college culture around Pac-12 China Game
Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.
Mercedes-Benz adds WGC-HSBC Champions to golf portfolio
German automotive manufacturer Mercedes-Benz has agreed a deal to become the official car of the WGC-HSBC Champions golf tournament.
Australian Open signs Chinese sponsor
Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.
Euroleague, Chinese Basketball Association sign water partners
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
Milan targets China with new sponsor, Udinese extends with partner
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
Liqui Moly steps up winter sports sponsorship
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Anta extends Chinese winter sports backing to Beijing 2022
Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.
Tag Heuer returns to back Chinese Basketball Association
Swiss watch manufacturer Tag Heuer has rekindled its ties with the Chinese Basketball Association, the sport’s top-tier league in the country.
Barcelona strengthens Head & Shoulders partnership
Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.