Chinese Super League renews with DHL

Global logistics company DHL has renewed its partnership with the Chinese Super League, the top tier of club football in China.

The new three-year deal will cover the 2018 to 2020 seasons of the CSL.

DHL has been a major sponsor of the league since 2014. The CSL last month unveiled a new four-year sponsorship strategy, dividing partnerships into three tiers – title sponsor, official partner and official supplier. DHL will serve as an official partner.

As part of the new agreement, the company will continue to benefit from on-pitch and in-stadium brand exposure during games.