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Alibaba: Multiple objectives behind sports investment drive 

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development in China, ecommerce and the creation of intellectual property rights.


  • Key sports: Olympic sports, esports, football, basketball
  • Key territories: China
  • What’s important: Positioning of brand in the sports ecosystem, development of sport in China, promotion of ecommerce and cloud platforms
  • Decision-making: Deals signed off by Joseph Tsai, executive vice chairman of Alibaba Group and an Alisports board member.


Alibaba operates mobile and ecommerce platforms for brands and retailers, including the wholesale marketplace for global trade Alibaba.com. It also operates cloud computing, mobile media and entertainment businesses.

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