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Barcelona strengthens Head & Shoulders partnership

Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.

Under the new agreement, Head & Shoulders will serve as the club’s official shampoo in China. The length of the new deal was not disclosed.

As part of the deal, fans will be given the chance to play the H5 Header Shoulder Interactive Game, a virtual-reality initiative that allows users to sample a match experience.

Barcelona commercial director Xavier Asensi said: “Through this partnership agreement, FC Barcelona shall be able to continue building synergies with the brand to further increase its popularity in China, a strategic region for the club.”