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Chinese Basketball Association signs new sponsor

The Chinese Basketball Association has agreed a sponsorship deal with Lihon Petrochemical.

The deal, which was brokered by the Infront China agency, names the company’s Lihon Lubricant division as the exclusive designated automobile lubricant supplier for China’s men’s national team.

The length of the agreement was not disclosed.

Infront extended its rights distribution and commercial partnership with the CBA in March.