To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Alibaba builds college culture around Pac-12 China Game
PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand...
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica ...
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making...
LG Electronics USA: Targeting value from college sports all year round
LG Electronics USA has signed its second Corporate Partner renewal with the National Collegiate Athletic Association (NCAA) giving the brand exclusive marketing rights to the consumer electronics, mobile...
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.