China

Basketball

US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association
Football

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Esports

Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
Equestrian

One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.
Football

The Chinese Football Association has agreed a long-term partnership with player tracking and analysis company StatSports
Football

Spanish LaLiga football club Barcelona has entered into a partnership with Chinese pharmaceuticals company Yunnan Baiyao
Basketball

The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
Football

Continental Tires has extended its sponsorship with the Chinese Football Association (CFA) for four years, from 2018-19 to 2021-22
Cycling

The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.
Basketball

NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial
Basketball

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
Rugby Union

A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.
Football

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th
Badminton

The Badminton World Federation has signed a sponsorship deal with flavoured liquor producer Laymau for its 2018 World Championships, which get underway in Nanjing, China today (Monday)
Badminton

The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.

Football

Italian Serie A football club Inter Milan has signed a sponsorship deal with Chinese ceramics company Monalisa Tiles.

Golf

German automotive manufacturer Mercedes-Benz has agreed a sponsorship deal with golf’s PGA Tour Series-China.

Multi-sport

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.