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CBA strikes Caterpillar partnership

US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association.

Terms of the deal were not disclosed, but Caterpillar will become an official sponsor of the top tier of domestic club basketball.

Chen Qihua, vice-president of Caterpillar and chairman of Caterpillar China, said, according to the China Daily newspaper: “Caterpillar, as a strong partner of ‘doers’ across the world that prides itself on reliability, efficiency and creativity, has succeeded in forming strategic partnerships with different brands worldwide.

“Meanwhile, the CBA is the pioneer of a professional sports revolution in China, and this makes the league the best example of making dreams come true through hard work and fighting spirit. It’s only natural that these two ‘doers’ are forming a strong alliance.”

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