![A Stanley Cup Playoffs-branded puck (Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/04/NHL-puck.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved.
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