Austria

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria

Austria’s top two football divisions will have a new main sponsorship backer from the start of the 2021-22 season in the form of gambling platform Admiral.

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas

The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant

Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament

The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.

Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor

Austrian Bundesliga football club LASK has revealed plans to develop a new climate-neutral stadium, with banking group Raiffeisen set to continue as naming rights sponsor

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News

Telco brands under the 3 Group umbrella will sponsor the MotoGP eSport Championship in a three-year deal, from 2020 to 2022

Austria's top ice hockey league, the Austrian Hockey League has signed gambling firm bet-at-home as its new main sponsor

Tipico, the Malta-based betting operator, has renewed its title sponsorship rights agreement with the Austrian Bundesliga until the end of the 2020-21 season

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T

The Austrian Bobsleigh & Skeleton Federation (ÖBSV) has agreed a new sponsorship deal with online fashion retailer herrenausstatter.de.

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.

US fashion brand Tommy Hilfiger has agreed a partnership with Austrian skiing showpiece the Hahnenkamm-Rennen