Austria
Austria Vienna continues to display Gazprom branding
Austrian Bundesliga football club Austria Vienna is yet to terminate its sponsorship deal with Russian state-owned gas company Gazprom despite Russia’s invasion of Ukraine.
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Admiral becomes first sponsor to back top two Austrian divisions
Austria’s top two football divisions will have a new main sponsorship backer from the start of the 2021-22 season in the form of gambling platform Admiral.
Austrian Bundesliga nets extension with Adidas as ball supplier
Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
LASK sponsorship revenue rises as Kornspitz named shirt sponsor
Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor
LASK unveils climate-neutral stadium as Raiffeisen retains naming rights
Austrian Bundesliga football club LASK has revealed plans to develop a new climate-neutral stadium, with banking group Raiffeisen set to continue as naming rights sponsor
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
3 Group telco brands sign up with MotoGP eSport Championship
Telco brands under the 3 Group umbrella will sponsor the MotoGP eSport Championship in a three-year deal, from 2020 to 2022
Austrian Eishockey Liga adds bet-at-home as title sponsor
Austria's top ice hockey league, the Austrian Hockey League has signed gambling firm bet-at-home as its new main sponsor
Tipico agrees one-year extension to Austrian Bundesliga title sponsorship
Tipico, the Malta-based betting operator, has renewed its title sponsorship rights agreement with the Austrian Bundesliga until the end of the 2020-21 season
Infront sells out EHF Euros sponsorships with Unibet deal
Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year.
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Austrian Bobsleigh & Skeleton Federation smartens up with herrenausstatter.de
The Austrian Bobsleigh & Skeleton Federation (ÖBSV) has agreed a new sponsorship deal with online fashion retailer herrenausstatter.de.
Infront brokers Europa sponsorship deal for men’s EHF Euro 2020
German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.