UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.

Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries

Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…

Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.

CryptoData Tech, a Romanian company that develops hardware and software cybersecurity solutions based on blockchain technology, has agreed a deal to become the title sponsor of MotoGP’s Austrian Grand P…

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.

Austrian Bundesliga football club Austria Vienna is yet to terminate its sponsorship deal with Russian state-owned gas company Gazprom despite Russia’s invasion of Ukraine.

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria

Austria’s top two football divisions will have a new main sponsorship backer from the start of the 2021-22 season in the form of gambling platform Admiral.

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas

The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant

Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament

The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.

Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor

Austrian Bundesliga football club LASK has revealed plans to develop a new climate-neutral stadium, with banking group Raiffeisen set to continue as naming rights sponsor

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News