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Rapid response to Allianz naming rights strategy
Austrian Bundesliga football club SK Rapid Vienna this month struck a 10-year deal, from 2016 to 2026, with Allianz Group Austria, the Austrian arm of the global insurance company, for the naming rights to the club’s new stadium.
Lidl extends backing of EHF Euro
Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event.
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Wolfsburg signs travel partnership with Austria’s Styria
German Bundesliga football club VfL Wolfsburg has signed a partnership with Styria, a region in southern Austria
Liqui Moly upgrades EHF Euro 2020 deal
German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…
Austrian 2. Liga nets title sponsor after league reform
The 2. Liga, the second tier of Austrian club football, has secured its first-ever title sponsor through an agreement with sports betting provider HpyBet