Host Broadcast & Production

Padel

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Cycling

Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
American Football

Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
American Football

The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
Cycling

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Esports

David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Golf

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Multiple Sports

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Skiing

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Tennis

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Football

The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Handball

The Sportfive agency will continue to sell global media rights to the International Handball Federation’s leading events until 2031 after directly negotiating a new agreement with the world body that a…
Kho Kho

Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Ski Mountaineering

The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Basketball

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Table Tennis

World Table Tennis, the new commercial arm of the International Table Tennis Federation, has appointed the IMG agency in a wide-ranging and long-term agreement that includes international media rights…
Football

Highlight Communications, the Switzerland-based media company, has reported a 1
Olympic Games

Technology firms Alibaba Cloud and Intel have unveiled plans for joint work on broadcast-related technology at the Tokyo 2020 Olympic Games