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Ex-Red Bull execs launch Audience Labs media valuation agency

Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” sports marketing agency.

Audience Labs will provide a range of services, including content strategy, media monitoring and media sponsorship evaluation, audience research, projections, and brand consulting.

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