Australia
New Australian Hockey League adds Kellogg’s Sultana Bran as title partner
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
Western Sydney Wanderers extends with JD Sports
Australian A-League club Western Sydney Wanderers has extended its Co-Major Partner agreement with sports retailer JD Sports for the 2019-20 Hyundai A-League season
Snap Fitness backs AFL’s Brisbane Lions
Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness
Deliveroo adds to sponsorship portfolio with St Kilda tie-up
Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda.
The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”
ALDImobile extends NBL backing
Australia’s National Basketball League has agreed a one-season extension to its partnership with ALDImobile, the exclusive mobile product of the ALDI supermarket chain.
‘Boomers’ secure Signet backing ahead of Fiba World Cup
Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.
Ola signs rideshare deal with Rugby Australia
Rugby Australia has signed a new partnership with Australian ridesharing brand Ola.
Under the deal, Ola will become the Australian national team’s Official Rideshare Partner.
AFL’s North Melbourne renews Mazda deal
Japanese automotive manufacturer Mazda has extended its long-running sponsorship of AFL Aussie rules football team North Melbourne.
The new deal will run until at least the end of the 2022 season
AFL’s Port Adelaide teams up with PwC
AFL Aussie rules football team Port Adelaide has entered into a partnership with professional services firm PwC
Centuria extends Western Sydney Wanderers shirt sponsorship
Investment management company Centuria Capital Group has agreed a one-year extension to its partnership with Australian A-League football club Western Sydney Wanderers
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
AFL teams up with Google Australia
The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition
Brisbane Lions extend with major sponsor Neds
AFL Aussie rules club Brisbane Lions has extended its partnership with online bookmaker Neds for a further two years
Cricket Australia seals HCL Technologies partnership
HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.
Telstra expands NRL partnership to cover women’s game
Australia's NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.
Huawei extends as main sponsor of NRL’s Canberra Raiders
Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…
Wellbet backs Australian Open table tennis event
Online gaming company Wellbet has agreed a deal to sponsor the upcoming Australian Open table tennis event in Geelong.
Wellbet agreed the deal with the International Table Tennis Federation (ITTF)