Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda.
The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”
The Deliveroo kangaroo logo will be sported on the front of the men’s team’s shirts and the back of the women’s shirts as St Kilda’s inaugural AFLW side takes the field for the first time.
The Saints’ existing principal partners are Dare Iced Coffee and Pepper Money, the independent loans provider.
Deliveroo was named on Monday as a sponsor of England’s national football teams and the FA Cup, becoming England’s first training kit sleeve sponsor in the process.