HomeNewsNewsTelecommunicationsRugby LeagueAustralia

Telstra expands NRL partnership to cover women’s game

Australia’s NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.

The new deal will run until 2022 and sees the NRL and Telstra commit to providing greater opportunities, exposure and investment for women’s and girls’ rugby league.

Telstra has been the title sponsor of the men’s NRL Premiership for almost two decades, and its partnership with the league is one of the longest-running in the history of Australian sport.

Under the new agreement, Telstra will increase its brand integration across the Women’s State of Origin and Women’s Premiership through bespoke appearances and activations.

Jeremy Nicholas, CSB marketing and chief brand officer at Telstra, said: “As a long-time partner of the NRL, we support every effort to make the game as inclusive and diverse as possible, and to provide a platform for aspiring female athletes to realise their dream.

“Young players can’t be what they can’t see, that’s why a key pillar of our partnership is to leverage our world class mobile network to bring the Women’s State of Origin and NRLW premiership to fans streamed live, fast and data-free with the Telstra Live Pass and official NRL app.”

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.