HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.
HCL will replace Accenture, which had served as Cricket Australia’s preferred partner under a five-year deal that began in November 2013.
The length of the new multi-year deal was not disclosed, but as part of the agreement, HCL will support Cricket Australia’s digital platforms, including the Cricket.com.au website, the CA Live mobile application and MyCricket grassroots service.
Cricket Australia’s digital platforms garnered 1.4 billion global video views last season whilst the administration has more than 22 million followers on social media platforms. In January, the governing body’s platforms attracted 2.87 million unique Australian users.
Cricket Australia chief executive Kevin Roberts said: “Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on Cricket.com.au right through to participants and community volunteers using our MyCricket platform.”