Asia

Italian Serie A football club Juventus has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

English Premier League football club West Bromwich Albion has partnered with foreign exchange trading company IGOFX in a deal that will run through to the end of the 2017-18 season.

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

English Premier League football club Manchester United has entered into a global partnership with Malaysian-based e-commerce specialist Aladdin Group.

Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.

Uday Shankar, chairman and chief executive of Star India, has confirmed that the media group will not be extending its sponsorship of the national cricket team.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.

Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.

Korean automotive company Hyundai has agreed a deal to become a co-title sponsor of the S.League, the top tier of club football in Singapore.

Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.

For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.

The Asian Football Confederation has entered into a multi-year partnership with German financial services company Allianz.

Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.

Chinese Super League football club Jiangsu Suning has agreed a shirt sponsorship deal with electronics and telecommunications products manufacturer Konka.

The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.