The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.
The four-year cash and in-kind deal runs until 2020 and names Liberty as the official insurance partner of the SSA.
The agreement marks the latest move in Singapore’s bid to become an elite swimming nation, with the city-state having picked up its first-ever gold medal at an Olympic Games in Rio de Janeiro last summer when Joseph Schooling (pictured) claimed victory in the men’s 100m butterfly.
As part of its agreement with the SSA, Liberty will help support the body's grassroots initiatives designed to develop the next generation of swimmers. The company will also provide insurance cover for athletes, staff, volunteers, technical officials and spectators.
“Beyond insurance, this four-year partnership will also see us working together to raise the overall profile of our SSA athletes in Singapore,” SSA president Lee Kok Choy said, according to the Today newspaper.
“We want to build on the momentum of support for our athletes following the Olympics. As part of this partnership we will be looking at marketing campaigns and other opportunities to profile and continue to build the next generation of medallists and champions for Singapore.”
Liberty also served as the title sponsor of Singapore’s national time trials, which were held over the weekend.