Force India bolsters partnership portfolio

Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.

Orange Bus, which has signed a multi-year deal, will provide a range of services, including the design of a new website for the team and the introduction of “new ways to follow the team.”

Orange Bus branding will be visible in the team’s garage and on other track-side assets.

Hype Energy’s deal will run for the duration of the 2017 season. The company’s branding will be visible around the cockpit, on the rear-view mirrors, and on the rear-wing end plates. Additionally, the Hype Energy logo will be on the drivers’ racing suits, team apparel and team caps.