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Manchester United signs global partnership with e-commerce group

English Premier League football club Manchester United has entered into a global partnership with Malaysian-based e-commerce specialist Aladdin Group.

The deal, the length of which was not disclosed, will see the two parties work to generate brand awareness and engagement projects with United’s global fan base as the online marketplace prepares to launch its global website AladdinStreet.com later this year.

Digital initiatives will be launched, as well as one-to-one fan events and campaigns. In addition, United fans will soon be able to enjoy unique opportunities and benefits when they shop online at AladdinStreet.com.

Aladdin Group’s co-founder and president, Dato’ Sri Desmond To, said: “Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.

“AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase one, which covers a population of approximately four billion consumers.

“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”