Asia

Financial services company Prudential has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be held in the Malaysian capital of Kuala Lumpur.

English Premier League football club Arsenal has expanded its partnership with Chinese technology, content and services company BNN Technology.

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.

Online transport and services company Go-Jek has reached an agreement with PT Liga Indonesia, which oversees club football in the country, to title sponsor the top-tier Liga 1 competition.

The Chinese Super League, the top tier of club football in the country, has agreed a sponsorship deal with the Jiangsu Yanghe brewery.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed its latest domestic sponsor for next year’s event through a deal with food products manufacturer Noodle Lovers.

Automotive manufacturer SWM Motors has agreed a deal to become a regional partner of Italian Serie A football club Inter Milan in China.

Plastic products manufacturer SCGM Berhad has agreed a deal to sponsor this year’s Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

The Malaysia Basketball Association (Maba) has agreed sponsorship deals with PRG Holdings and logistics company Westports Malaysia.

For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.

Indian motorcycle manufacturer Hero MotorCorp has agreed a deal to sponsor this year’s Fifa U17 World Cup national team football tournament, which will be staged in India.

Kaisa Culture Group, Audi, Neo Online, Der Floor, Emirates and Wuciyuan Herbal Products have signed on as sponsors of the Chinese leg of this year’s International Champions Cup pre-season football tournament.

Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.