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Sponsors sign on for ICC China

Kaisa Culture Group, Audi, Neo Online, Der Floor, Emirates and Wuciyuan Herbal Products have signed on as sponsors of the Chinese leg of this year’s International Champions Cup pre-season football tournament.

Kaisa Culture Group, a subsidiary of Chinese conglomerate Kaisa Group, will serve as a strategic match promoter of the tournament. The company will be responsible for the management, promotion, sale and distribution of tickets to all four matches played in the country.

German automotive manufacturer Audi will serve as a presenting partner of the event in Shanghai and Shenzhen. Audi was a presenting partner of ICC Australia in 2015 and 2016.

Online mutual fund Neo Online has signed on as a premium partner. The company will launch an initiative that seeks to provide special experiences to local underprivileged children.

Flooring company Der Floor was confirmed as the second premium partner, while the Emirates airline and Wuciyuan Herbal Products will serve as official sponsors.

More local and global brands are expected to partner with ICC China in the coming months.

The ICC is an annual tournament that is held in a number of locations across the world and is contested by Europe’s leading clubs. This year’s ICC China event will run from July 18-24 and will feature German Bundesliga clubs Bayern Munich and Borussia Dortmund, Italian Serie A rivals Inter and AC Milan, and English Premier League side Arsenal.