HomeNewsNewsDrinks - SpiritsFootballChina

Chinese Super League partners with brewery

The Chinese Super League, the top tier of club football in the country, has agreed a sponsorship deal with the Jiangsu Yanghe brewery.

The agreement names Yanghe as an official supplier to the CSL for the 2017 season, with its Blue Dream product to serve as the league’s official spirit.

CSL president Ma Chengquan said: “It is not just a sponsorship for sports events, but more about a corporation fulfilling its social responsibility of ‘dream helper’.

“We also look forward to seeing more corporations like Yanghe joining us to promote the development of China football and make contributions, so that the Chinese football dream can come true.”

The 2017 CSL season got underway earlier this month.

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global