Asia

LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.

The Asian Cricket Council has launched a tender process for their sponsorship rights package of Asia Cup tournaments between 2020 and 2023.

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei

Japanese HR brand HITO Communications has signed a new partnership as an Official Sponsor of the 2019 Rugby World Cup

Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek

International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions

Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.

Chinese baijiu brand Wuliangye has signed a $10m (€9.1m) sponsorship deal with China League One club Sichuan Longfor.

Chinese consumer electronics corporation Skyworth is the official television partner for the 2019 Southeast Asian Games, as well as the 2020 Asean Para Games, in a deal with international sports media…

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment

US footwear and apparel manufacturer Vans has signed on as the presenting sponsor of the 2019 World Surfing Games

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador

Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5"  basketball tournament held in the Chinese cities of Guangzhou, …

Chinese state enterprise Cultural Investment Holdings Co. has signed as an Official Sponsor of the Beijing 2022 Olympic and Paralympic Winter Games

Chinese telco China Mobile signed a deal last Friday to become exclusive telecommunication services partner of the Military World Games

Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga. Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.

Facebook Asia Pacific launched a global campaign to introduce their platform to potential sport advertisers called "Give Your Game Everything" on Wednesday, exactly a year before the start of the Tokyo…

Japanese personal care company Shiseido has agreed a deal with the International Skating Union to become the title sponsor of the Cup of China ISU Grand Prix of figure skating, which will be held from…

Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.

A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…

All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay