Americas
US Assure expands relationship with Jaguars
Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Isenbeck raises a glass to Boca Juniors deal
German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
NBA’s Bucks given full bill of health by new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with local medical facility the Orthopaedic Hospital of Wisconsin.
USOC seals Dick’s Sporting Goods sponsorship
The US Olympic Committee (USOC) has struck a sponsorship deal with Dick’s Sporting Goods.
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.
Getting the sponsorship story told
G.H. Mumm toasts Kentucky Derby partnership
French Champagne producer G.H. Mumm has agreed a three-year partnership with the Kentucky Derby horse racing event and its host venue Churchill Downs Racetrack.
Tecate to support Chivas’ push into US market
Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Clippers join DraftKings’ NBA expansion
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
Volunteers of America strengthens ties with LPGA event
The Ladies Professional Golf Association has announced that non-profit organisation Volunteers of America will step up to serve as the title sponsor for the tour’s stop in North Texas.
Bridgestone drives on with America’s Cup Golf
Japanese tyre manufacturer Bridgestone has extended its title sponsorship of the America’s Cup Golf to take in the second edition of the national team tournament.