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Joma enters cricket market with West Indies

Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.

The three-year agreement with the West Indies Cricket Board, Joma's first major partnership in cricket, is effective immediately and runs until 2017.

West Indies will wear Joma during the on-going World Cup in New Zealand and Australia, where it lost its opening group match to Ireland today (Monday).

“What is particularly significant about this partnership with Joma is that they are not a traditional cricket kit supplier, yet they recognise the value of West Indies cricket on the world stage and have chosen to partner with the WICB as their launch pad into the cricket world,” WICB commercial manager Nelecia Yeates said. “It is a best case scenario that the debut of the Joma kit will be during cricket’s marquee global event – the Cricket World Cup.”

Financial terms for the deal between the WICB and Joma were not disclosed.