Americas

The Ministry of Culture and Tourism for Turkey is increasingly looking for sponsorship properties with opportunities to produce and showcase video content as its target demographic continues to broaden.

German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.

Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.

Women’s National Basketball Association team Chicago Sky has signed an expanded sponsorship agreement with Magellan under which the steel distributor will become its first dedicated jersey partner.

Event rental and services provider Classic Party Rentals has secured a six-year partnership with golf organisation the PGA of America.

US petroleum company Citgo is to expand its partnership with the Special Olympics to support the Unified Relay Across America, a nationwide torch relay race that will be staged in the lead-up to the 2015 Special Olympics World Games in Los Angeles.

Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.

US pharmaceutical company Astellas Pharma has signed on as the title sponsor of the rugby union Test match between the United States and Australia on September 5.

Canadian telecommunications company Rogers has secured a long-term extension to its title sponsorship of the Rogers Cup tennis tournaments.

Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.

North American motor-racing series IndyCar intends to secure a first presenting sponsor for its flagship Indianapolis 500 race.

Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.

Human capital solutions company CareerBuilder has agreed to become the long-term title sponsor of the PGA Tour’s Bob Hope Classic Pro-Am event, along with entering into a wider relationship with the US golf organisation.

American football competition the Canadian Football League has agreed a deal for Shaw Communications to become the first presenting sponsor of its annual Grey Cup showpiece.

US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.

Optum, a division of US health insurance provider UnitedHealthcare, has become a partner of PGA Tour golf event the Players Championship.