US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.
The new deal will run for five years, from 2015 to 2019.
Under the agreement, Discover will retain its role as the official credit card and payment service partner of the NHL and all US-based league events.
Discover will also strengthen it engagement with ice hockey fans with the launch of a branded NHL Discover card, with supporters that sign up being able to add the NHL shield or logo of their favourite team to the card.
Discover cardholders will also continue to benefit from exclusive discounts on purchases at the NHL’s official online shop, as well as the NHL Powered by Reebok store in New York City and NHL GameCenter Live subscriptions.
In addition, the company will continue to serve as title sponsor of the Discover NHL Thanksgiving Showdown programme that is broadcast on an annual basis by US media company NBCUniversal.