Nike's Jordan Brand subsidiary has announced a 20-year apparel partnership with the Washington, District of Columbia-based Howard University, one of the leading Historically Black Colleges and Universities…
The Charlotte Sports Foundation has named condiment brand Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game and postseason bowl game. T
Florida Governor Ron DeSantis has cleared the way for college athletes in the state to earn money from endorsement deals from next summer
Snack brand Cheez-It has become the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando, Florida.
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness