![(Ethan Miller/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2024/04/McDavid-goal.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here