Americas

The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …

Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo. Chiliz, which owns Socios.

Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston

The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor

Major League Soccer's Inter Miami are poised to announce cryptofinance company XBTO as the team's inaugural jersey sponsor

Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…

Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event

Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC

The National Women's Soccer League has unveiled a multiyear partnership with leading professional services company Deloitte, which has been designated the league's official professional services provider

Deal to advance cashless efforts at Hard Rock Stadium

The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.

Five-year agreement is the largest partnership in league history

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m

National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio

PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.

Prominent NFL team to take its Miller Lite relationship into a fourth decade

Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…