Africa
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Tunisia’s Club Africain adds to Qatar Airways’ growing football presence
Tunisia's Club Africain has signed up global airline Qatar Airways as its new main sponsor
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Chinese GP doubts and deal extension, PP Sports battles pirates, vaccine critical for Tokyo Olympics, and more
The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Liverpool strengthens links with Mauritius through sponsorship deal
English Premier League champions Liverpool have signed a sponsorship contract with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius in the category of tourism and economic…
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
FKF heralds eight-figure Kenyan Premier League title sponsorship
Football Kenya Federation has announced a title sponsorship deal for the country’s Premier League with online betting firm BetKing Kenya in a five-year deal worth a total of KES1.2bn ($11.2m/€9.8m)
Cricket SA bolsters portfolio with Betway deal, search continues for Standard Bank replacement
Cricket South Africa (CSA) has signed up global gambling brand Betway to its sponsorship portfolio
Round-Up: Insurers remove pandemic cover, K League fans plan, three-team cricket format go-ahead, and more
Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters
South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Fifty Digital chosen to activate Lions tour on social and digital media
The British and Irish Lions have appointed the Fifty Digital agency to activate the rugby union team’s digital and social media presence for the 2021 tour to South Africa.
Khosi Convoy – Toyota & Kaizer Chiefs
Toyota, the official vehicle sponsor of South African soccer side Kaizer Chiefs, activated its rights through the 2019 season with a blended activation spanning a competition, an experience and subsequent social activation.
KFC retains T20, Proteas and mini-cricket rights with Cricket South Africa
Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country
Absa to quit Premier Soccer League title sponsorship
South African banking group Absa will end its title sponsorship of the country’s top-flight Premier Soccer League (PSL) when its contract expires at the end of the current season.
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP