Africa
One Nation, One Jersey (One Beer) – Castle Lager & the South African Football Association/SA Rugby/Cricket South Africa
In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Netball v Football Exhibition Match – Telkom & Netball South Africa
To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.
Round-Up: Japanese firms ‘want Olympics’, North-South Korea Youth Olympics proposal, NBA opens big Shenzhen store, and more
Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Castle Lager named 2021 Lions Tour title sponsor in CSM-brokered deal
South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Carling to title sponsor South Africa’s Currie Cup rugby tournament
South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…
South Africa Rugby drives on with Land Rover
South Africa Rugby has extended its contract with multinational automotive brand Land Rover
MultiChoice steps up backing of South African football with referee sponsorship
Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)
Round-Up: China wants football to ‘build bridges’, Zee appoints former BCCI chief Johri, Formula E China race postponed, and more
China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
Round-Up: Moroe sacking report previewed, full stadiums for Bledisloe Cup, no fans at Turkish GP, and more
Cricket South Africa released a summary of the report on the activities of former CEO Thabang Moroe which led to his sacking in August
LaLiga to launch licensed sports bars to support international expansion
Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
NTT ends UCI World Tour team sponsorship to focus on development projects
UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Multichoice’s DStv replaces Absa as Premier Soccer League title sponsor
Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa
LaLiga develops sponsorship presence in East Africa with M-Bet deal
Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
ODI sponsor Momentum to end Cricket South Africa deal
Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Fifa ethics committee clears Infantino, CAF delays qualifiers, China LPGA Tour restarts, and more
Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Words of Greatness – FNB & the South African Rugby Union
In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.