Olympic Games
Nike to strike first in LA 2028’s top tier
Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028
Disney exec starts Paris 2024 partnership role
Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
LA 2028 marketers close in on nine-figure Nike deal – report
US Olympic and Paralympic Properties, the joint sales venture of the LA 2028 Organising Committee and the US Olympic Committee, is closing in on its first deal, according to US press reports.
IOC’s Rule 40 diluted further by German Cartel Office ruling
The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Tokyo 2020 partners Narita International Airport, Japan Airport Terminal
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
In
Fiba prepares for 3×3’s Olympic bow with new partnership
The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline
Aldi extends with Team GB
The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
Coca-Cola Japan backs home Paralympics
The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo
Beijing 2022 signs latest domestic partners
The organising committee for the 2022 Olympic and Paralympic winter Games in Beijing has signed sponsorship deals with the Arawana brand of the Yihai Kerry Group, as well as Beijing Shunxin Agriculture
Tokyo 2020 pens latest partnership
Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games
Samsung extends as IOC TOP Partner
Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.
Huge opportunity for Paralympic sports from IOC deal, says Parsons
The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Toyota adds Torch Relay partnership to Tokyo 2020 rights
Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games
Coca-Cola to share coffee products category with Ajinomoto at Tokyo 2020
Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products
Olympic athletes to promote Australian Beef
Meat & Livestock Australia, the marketing, research and development service company for the country’s cattle and sheep producers, has struck a partnership with the Australian Olympic Committee which a…
Woolworths returns to support Australian teams at Tokyo 2020
Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P…