Olympic Games

Multiple Sports

UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
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The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games. A
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Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Surfing

World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.
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Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
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French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
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Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
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Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
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Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
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The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
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Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
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The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
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Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
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The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
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Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Multi-sport

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Multiple Sports

On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Multiple Sports

The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting