Olympic Games
AOKI becomes Tokyo 2020’s latest domestic partner
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Allianz eyes business opportunity from Olympic partnership
Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…
Tokyo 2020 welcomes ECC language school as new Official Supporter
ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
FBD backs new-look Olympic Federation of Ireland
The Olympic Federation of Ireland has agreed a partnership with FBD Insurance in what marks the body’s first sponsorship deal since its rebrand.
Allianz joins Visa at the TOP for financial services
The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…
Octagon launches global events and hospitality division
Octagon Marketing has launched a dedicated Global Events and Hospitality Division to create and execute events and experiences for the agency’s roster of brand clients.
Paris 2024 announces Groupe BPCE as first Premium Partner
Paris 2024 has marked the one-year anniversary of its successful bid to host the Olympic Games by naming Groupe BCPE as its first Premium Partner
IOC to name Allianz as latest TOP sponsor
European financial services firm Allianz has reportedly signed a multi-year deal to become a TOP sponsor of the International Olympic Committee (IOC)
P&G goes for Paralympic gold with Tokyo 2020 deal
Personal care and household products giant Procter & Gamble will show gratitude to ‘Moms’ of both Olympic and Paralympic athletes at Tokyo 2020 thanks to a new deal with the Tokyo 2020 Organising Committee.
Jordan Olympic Committee recruits new kit partner
Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee.
The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan
Tokyo 2020 signs new domestic partner
Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games.
Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme
Visa continues as founding member of IOC’s TOP programme
The International Olympic Committee has today (Tuesday) extended its partnership with US financial services company Visa, one of the founding members of its TOP Partner Programme
CNPC, Sinopec sign up as Beijing 2022 sponsors
China National Petroleum Corporation and China Petrochemical Corporation (Sinopec Group) have agreed deals to become official oil and gas partners of the 2022 winter Olympic and Paralympic Games in Beijing
Beijing 2022 signs latest partner
Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
Tokyo 2020 signs 50th domestic partner
Japanese design and construction firm Nomura has been unveiled as the latest official supporter of the Tokyo 2020 summer Olympic and Paralympic Games.
Joma to kit out 2018 Youth Olympics
Spanish sportswear company Joma has agreed a deal to supply clothing for this year’s summer Youth Olympic Games in Buenos Aires, Argentina.
Marudai supports Tokyo 2020
Japanese food production company Marudai has agreed a deal to sponsor the 2020 summer Olympic and Paralympic Games in Tokyo.
Toyota agrees long-term deal with Team GB, ParalympicsGB
Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.