Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products.
The two companies will share rights in the ‘Coffee Beans and Instant Coffee Powder/Granules’ category.
Although the Tokyo 2020 sponsorship programme, in principle, accepts only one company in each business category, after discussion with the IOC, it was decided to share the category between the two companies.
Coca-Cola is already a member of the IOC’s The Olympic Partner (TOP) programme, the very highest level of Olympic sponsorship, in the category of non-alcoholic beverages.
Ajinomoto is an Official Partner of Tokyo 2020 in the “Cooking Condiments, Dehydrated Soup, Amino Acid Based Granules and Prepared Frozen Foods” category.
Official Partners are the second-tier of domestic sponsor below first-tier Gold Partners. Domestic sponsors are accorded rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans in the host country.