Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
Effective today, Masure replaces Frédéric Longuépée, now president of Ligue 1 football club Girondins de Bordeaux.
Previously, Masure was vice-president of the Walt Disney Company in France, working across the group’s various brands including Disney, Marvel and Star Wars.
In the role, Masure built strategic partnerships through content creation and media amplification with leading brands in the automotive, consumer goods, restaurant and distribution industry.
French banking group Groupe BPCE signed as the first Premium Partner of Paris 2024 national partnership in September last year.