LaLiga
Sailun Tyre signs kit sponsorship deal with Valencia
Spanish LaLiga football club Valencia has agreed a three-season partnership with Sailun through which the Chinese tyre manufacturer will take branding rights on the team’s shirt sleeves.
LaLiga partners with HIS travel agency, Deliveroo
Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.
Oppo renews Global Partner deal with Barcelona
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
LaLiga strikes first regional deal in Central America with Gatorade
PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
Real Madrid brings in Telefónica ahead of Bernabéu transformation
Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.
Avia renews front-of-shirt deal with SD Eibar
Swiss oil brand Avia has renewed its front-of-shirt partnership with LaLiga club SD Eibar.
Under the deal, Avia will continue as Eibar’s Principal Partner for two more seasons, from 2020-21 to 2021-22.
Barcelona signs 1xBet as new global partner
Spanish LaLiga football club Barcelona has agreed a deal to make online betting company 1xBet a new global partner
Real Valladolid signs new kit partnership with adidas
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Nike nabs Granada deal, Erreá contract terminated
US sportswear giant Nike has signed a four-year technical sponsor agreement with newly-promoted LaLiga club Granada
Bwin to sign new front-of-shirt deal with Valencia – report
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports
Santander’s LaLiga extension aligns title deal with Champions League cycle
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
Real Madrid extends Codere partnership
Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Real Madrid and adidas strike €1bn-plus kit deal
LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Valencia switches from Adidas to Puma
Spanish LaLiga football club Valencia has signed a new kit partnership with Puma.
Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season
Sevilla signs with low-cost Spanish airline Vueling
LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.