Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
Scalpers extends fashion partnership with Sevilla
Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season. The Official Formalwear partnership began in 2014-2015
Private equity firm wants Camp Nou naming rights
A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.
Atlético Madrid signs Caribbean, South America-focused deal
Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.
Grifols closing in on Camp Nou naming rights deal
Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Barcelona signs UAE-focused deal with Rakbank
Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank
Škoda drives into football sponsorship with Espanyol
Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.
Capital.com marks Spanish launch with Valencia partnership
Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com
Real Madrid has sealed the deal with adidas, says Spanish press
Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.
Barça wanted money upfront from Mediapro’s NR bid
LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.
Low Nike payments explain Puma’s City takeover
Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The
Uber makes peace in Sevilla, partners with both sides in city derby
US ride-hailing platform Uber has brought a rare truce to the Sevilla derby, after partnering with both sides in Andalusia's fiercest football rivalry
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Sevilla extends stay with Hoteles Meliá
Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá. The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.
LaLiga’s pivot to Asia nets summer sponsorship windfall
Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th