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LaLiga strikes first regional deal in Central America with Gatorade

MADRID, SPAIN - MARCH 02: Lionel Messi of Barcelona is surrounded by Madrid players during the La Liga match between Real Madrid CF and FC Barcelona at Estadio Santiago Bernabeu on March 02, 2019 in Madrid, Spain. (Photo by David Ramos/Getty Images)

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China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.

Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.

Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.

Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.