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LaLiga strikes first regional deal in Central America with Gatorade

MADRID, SPAIN - MARCH 02: Lionel Messi of Barcelona is surrounded by Madrid players during the La Liga match between Real Madrid CF and FC Barcelona at Estadio Santiago Bernabeu on March 02, 2019 in Madrid, Spain. (Photo by David Ramos/Getty Images)

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When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1

England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June. 

Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.

Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …